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Don't Be Scared to Market Your Business: Here's How

Halloween may be a scary time of year, but your marketing strategies shouldn't be.  Decisions as to whether to use text marketing, direct mail or social media campaigns can frighten even the savviest of business owners. Our advice to small to mid-sized business owners? Don't be intimidated by big corporate brands with their heavy-hitting marketing departments.  We have some not-so-spooky ways to generate more business.  Learn our "tricks" for "treating" your business the way it deserves, with marketing initiatives that grow sales and increase brand awareness.  


Blogs have been around for a while now, and for many businesses, blogging is an essential part of their marketing strategy.  Blogging gives your business the opportunity to:
  • Show your personality
  • Inform customers of upcoming product launches, events, FAQ's, and specials
  • Connect with your customers
  • Stay top of mind with consistent content distribution
  • Boost website SEO
  • Gauge ROI by tracking specific content to sales activity
If you haven't tried using blogs, start with a reasonable goal like one per month and try answering frequently asked questions about your product or telling the story behind your company.  

Direct Mail

Direct mail is the perfect marketing vehicle.  Why?  Because direct mail can't be deleted, it allows you to target large geographic or demographic audiences, and creates opportunities to drive and retain leads.  For example, research shows that it takes 7 to 13 touches to get a qualified lead or sale.  Direct mail such as postcards, catalogs, and brochures tangibly strengthen your message while providing multiple touchpoints with your audience!  

Customer Reviews

How much do online reviews matter?  A lot. According to research, 84 percent of people trust online reviews as much as a personal recommendation.  Encouraging your customers to leave reviews builds credibility, strengthens your brand, and directly influences customer decisions.  Reviews also provide a goldmine of information that helps you better understand your consumer.  Best of all, your customers are doing the marketing for you! Are you having trouble getting people to leave reviews? Try offering an incentive at the time of sale for leaving a review, using review generation software that texts and/or emails them a review request automatically, or following up with a direct mail push that asks customers for a review in exchange for being entered in a giveaway.  


The strategies and techniques of a boots-on-the-ground approach are perfect for small businesses.  Some highly effective ways to use grassroots marketing that can expand your customer base include:
  • Plan an event to draw people to your business
  • Launch a direct mail campaign that offers a sample or discount code via a custom QR Code or personalized URL
  • Introduce yourself to ideal customers with bag drops or a custom agBox filled with high-quality marketing materials and branded promotional products
  • Distribute flyers at a community event
  • Give away or sell company-branded promotional products such as hats, t-shirts, and tumblers. There's no better advertising than someone walking around with your logo!
  • Use social media to engage with and appeal to your target audience
  • Clever ambient ads that stop people in their tracks, such as posters or floor graphics at a mall, fitness center, or coffee shop

Supporting Local Businesses & Non-Profits

Another way to increase visibility and build customer loyalty is supporting fellow local businesses or partnering with non-profit organizations. Whether it's providing free signage for a local fundraiser or samples for a local store's promotion, investing in your community creates profitable, long-term relationships. This is something our Dallas TX print center has frequently done in the past and can attest that the relationships fostered are invaluable connections you'll never regret.    

Your Dallas TX Resource for Marketing, Design, Signs, and Printing

Are you done 'witchful thinking' and ready to market your products and services?  At AlphaGraphics Knox Street | Park Cities | North Dallas, our skilled team of Dallas TX marketing specialists and Dallas TX graphic designers use the latest technologies to strive for quality in everything we do. You'll find when working with us that we are more than just a printer. We're a business partner you can rely on to get your project designed, produced, and out the door on time and without the typical hassles you've come to dread. This isn't our first rodeo.  Our team of marketing experts has 35+ years of experience working with businesses big and small to leverage print, marketing, and signage tactics to grow their business! Contact our Dallas, TX print center today to learn how our talented team can work closely with you to design and create a marketing campaign that gets noticed and gets business!  

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