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Get Ready for the Holidays: 5 Things Your Business Can Do Now

Summer has just come to a close and with the holiday season creating up on us, it’s time to plan ahead! To set the intention for this season’s success, look no further,  we are going to explore ways to show appreciation to clients and employees and drive sales and end the year on a positive note!  Working with our team at AlphaGraphics of West Houston can make it even easier to get through the busy holiday season. From the design and production of your print collateral, signage and marketing materials, we can help lighten your load so you can enjoy more of your favorite seasonal festivities. (Psst - check out one of our client’s Ultimate Holiday Drink Guides for your next celebration) Ahem, now back to business… Here are five things you need to start thinking about now as your company prepares for the holiday shenanigans.

1. Order Your Promotional Gifts

Personalized promotional gifts never go out of style - especially when the gift is a well-thought-out premium piece. Investing in higher-end branded apparel, tech items or cookware products incentives clients and employees to use the product more frequently, reminding them of your company.  With a large variety of promotional gifts available, we can tailor products to meet your budget. Keep in mind, with the last two years' events, suppliers are facing disruptions in manufacturing and shipping causing more challenges than normal. It’s important to plan ahead and order sooner so as to not miss out on brand awareness opportunities this holiday season.

2. Don’t Forget About Employee Appreciation

Showing appreciation goes a long way. With the constant requirements of flexibility and perseverance from every member of your team, it’s important to show how much it means to you and the company.  Hand-written notes go a long way but so do many of the same gifts you give your clients. Consider additional customization of these items, such as embroidering names on apparel or personalizing coffee and hot cocoa sets. Another option to contemplate is the agBox full of branded swag. Let your team take pride in the brand they represent and show them how much they are valued.

3. Send Out Your Season’s Greetings

Speaking of handwritten notes! The exchange of holiday cards is a pastime we cherish. Seeing a collection of uniquely designed cards displayed in the company break room or on top of mantels is a great way to encourage holiday spirit within the company and add a personal touch to your client relationships.  Thinking of ways to increase the impact of your holiday cards? We are professionals with die-cutting, embossing, foil stamping, spot uv, spot foiling and textured spot varnishes. These custom finishes paired with your unique design will set you apart from the rest!  Ask us how to make the most of your holiday card tradition.

4. Prepare for Holiday Promotions

If your business model relies heavily on the holiday season for your annual revenue, it’s time to start brainstorming how to incentivize your customers. Running sales and special offers around the holiday season is an expectation from consumers.  Preparing well in advance with marketing materials for these promotions will only help you succeed. Using a concoction of digital mediums and offline materials is the way to go. Consider avenues such as email blasts and social media advertising as well as flyers, window clings and sandwich signs.  Crafting eye-catching signage for both inside and outside your storefront will captivate the attention of passersbys and help capitalize on spontaneous purchases.

5. Deck Your Halls

Festive decor is key to feeling the magic of the holiday season. If you’re in the office - consider a competition for decorating spaces. Hosting a pumpkin carving or gingerbread house competition is another way to engage with your team if you’re working from home. (Helpful Hint - include this in your holiday agBox) Go beyond tinsel and wreaths this year with creative engaging signage to transform your holiday experience. Projects like gratitude trees made of window cling or removable vinyl is another great way to build company culture and celebrate with your team.  Think about how you can mix holiday motifs with company brand to make a unique experience!

Get Festive with AlphaGraphics of West Houston

We’re ready when you are! Our team is here to help explore the creative possibilities to make the most of this holiday season, through ways of expressing gratitude and revenue-driving potential avenues.

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