SMS/MMS Campaigns in Phoenix, AZ

Short messaging service (SMS) and multimedia messaging service (MMS) campaigns are a great way to foster meaningful interactions that create return business.

Use SMS and MMS marketing to connect directly to your audience

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

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5 SMS/MMS best practices

Create a call-to-action. Recipients should know within seconds what the offer is, and how to claim it.
Get to the point. Lead with your value proposition - SMS only gives you 160 characters. Use them wisely.
VIP content only. Text subscribers should only get the best deals and discounts available.
Timing is everything. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
Spread it around. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign-ups.

Wondering if SMS/MMS marketing is right for your business?

Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

These might include:

Printed postcards, brochures, and signage
Email marketing
PURLs
Social media marketing
Variable maps

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers.

Wondering if SMS/MMS marketing is right for your business?

Put SMS/MMS to work for your business

Mobile messaging provides ample opportunities to communicate with your subscribers.

Consider using SMS and MMS marketing for:

Fundraising
Converting prospects with location-based incentives
Raising awareness about important causes
Delivering customer rewards for loyalty programs
Appointment reminders
Emergency notifications
Customer service (order status updates, reservation confirmations, etc.)
Special promotions
Events and trade shows
Company news and updates

To learn more about what SMS/MMS can do for you and your mobile marketing efforts, work with the team at AlphaGraphics today!

SMS/MMS campaigns are a great way to foster meaningful interactions that will create return business. And the best part? They are extremely cost-effective.

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