Remember to Think Outside the Marketing Box

Advertising can be a large expense for any business, but it is critical for making your business stand out in the market. One of the most cost-effective and beneficial forms of advertisement is print. Many businesses are stepping away from print and relying strictly on digital as a source of advertisement. However, using print in combination with digital will help your business stand out because print pieces are special in ways that digital marketing can’t be. When graphics are used in advertising, they engage the consumer's sense of sight and touch. Combining custom graphics with digital may be the best way to reach your audience and drive your advertising efforts towards success.

Popular Forms of Print Advertising

There are several types of printing products that make excellent marketing resources. The most popular printing product is a business card. They allow you to exchange information and maintain contact with potential customers. Other printing products include flyers, letterhead stationary and leaflets. But a type of printing product that is quickly becoming the most popular (next to business cards) is vehicle graphics.

Advertising with Vehicle Graphics

Having vehicle graphics that do not display your business logo, website address and other contact information is like leaving money on the table. Think about how many people, both

• Car toppers, which allow you to turn all of your delivery vehicles into a messaging and marketing tool. Car toppers help the public recognize your business from up close or far away.
• Car decals are bright and colorful custom graphics that allow you to turn your personal vehicle as well as your business vehicles into drivable billboards.
• Magnetic signs can be placed on just about any area of your company vehicle, and if you change vehicles, you can simply remove the sign and place on a different vehicle.
• Vehicle wraps can help to bring your service, product or company to life by applying your business logo from fender to fender. If you want to get your business or message in front of lots of potential customers, vehicle wraps are one of the easiest, most cost-effective ways to do it.

Many people spend a large portion of their day in their automobile, so one of the easiest ways to market your business is by using your vehicle as a marketing resource. This advertising trend is expanding and more and more graphics are being seen on the road, so it is important to make sure your custom graphics stand out. Instead of simply putting your logo and website on printed products, consider stepping up the color, the graphics and the design.

When you are ready to take your marketing strategies to the next level, contact AlphaGraphics for a custom quote and more information about how we can help your business get noticed. We offer quick turnaround times and we have a new, convenient location on Michigan Avenue.