Did you know digital printing is far more than brochures and postcards?

It’s true—in a world in which personalization is shaping everything around us, digital printing makes it possible. It’s versatile and offers creative freedom for a wide range of design and production possibilities. Thinking about a project? Here’s why digital printing is the way to go.

What is digital printing?

First things first: digital printing is the go-to choice for many traditional print jobs—and by this, we mean print-on-paper marketing and sales materials like brochures, business cards, posters, and much more. Digital printing is an ideal choice for printing small quantities or when you need a fast turnaround. Any digital printer—including the one you may have at home—uses the same process. There are no plates and rubber rolls. Instead, the design is printed directly onto the paper with (depending on the job and the printer) liquid ink or powdered toner. Digital printing is an excellent option if you’re looking for:

• Quick production turnaround—it’s faster to set up and run.
• Cost savings for lower-volume jobs.
• Image consistency, as the same quantity of ink or powdered toner, is applied to each piece.
• Cost and ease of corrections or changes.

Looking to learn more about the difference between digital and offset printing? Read our article.

What can you print with digital printing?

Customization and personalization have both become central to consumers, especially over the last few years. And it’s not just in marketing, in which personalization can drive higher engagement, conversion rates, and higher average order value. Tailored products and marketing materials can help your company stand out in a crowded marketplace. Digital printing opens the door to more new creative possibilities than ever before for your brand and puts them within reach for both budget and production:

• Limitless design possibilities. It might be cliché to say, “if you can dream it, you can do it,” but it’s true for digital printing. If you can create a design, it can be digitally printed. Whether you want to print your logo on a tote bag or provide an impactful takeaway for the end of your sales presentation, it’s possible with digital printing.
• Digital printing is available for a wide array of materials beyond paper. These include fabrics for canvas prints and table throws as well as acrylic, aluminum, and much more.
• Cost-effective. In many cases, digital printing is a more cost-effective option than traditional offset printing and offers faster turnaround times.
• Less waste. With digital printing, you can also print just the quantity you need, creating less waste.

Format flexibility. Digital printing can also accommodate small or large formats. These include projects like invitations, postcards, flyers, or sales sheets. Digital printing can also be used to produce large format items, like canvas photos, acrylic or aluminum prints, and booth setups like table throws.

Need something quickly?

Digital printing is also ideal for projects needed on short notice, as faster turnaround is possible with a shorter setup compared to offset printing. Offset printing requires production of metal plates with the design, and rubber rollers apply ink to the plates, before a final step in which the colors are transferred to rubber rollers and to the paper or material. The direct design-to-print process of digital printing reduces turnaround time.

 At AlphaGraphics Wood Dale, we offer quality digital printing for a variety of products for your business:

• Book Printing & Binding. Books can be a unique way to market your business to your business peers and customers. You can also print out handbooks for employee training, or materials for business conferences to stay organized and professional.
• Calendars. Customized calendars make excellent gifts for employees and customers. Customize your calendars to feature your logo and brand colors, as well as to highlight upcoming events your business will host throughout the year.
• Cards & invitations. Printed invitations provide a personal touch when hosting an event, be it an office party for your staff or an open house for your community. Thank you cards are also a wonderful way to remind your customers and employees how grateful you are for their support.
• Labels, stickers & decals. Print beautiful custom labels, stickers, and decals to build brand awareness.
• Photo prints & books. An image is worth a thousand words—printing photos and books to showcase products, and success stories, or educate customers is a wonderful way to showcase what your business provides.
• Reports. Put your best foot forward with a beautifully printed annual report that is pleasant to look at and easy to read.

AlphaGraphics Wood Dale is proud to be recognized as the 2022 Regional Center of the Year, Great Lakes for the best-run business in the Great Lakes Region—awarded by the entire AlphaGraphics network. We want to thank our amazing community for supporting our business—you continually inspire us to be our best.

Get started with digital printing

Ready to turn your idea into reality with digital printing? It’s easy to get started with AlphaGraphics Wood Dale. Simply send us a file to get a quote or call us for more information on your project. Need more help? Learn more about our print services. At AlphaGraphics Wood Dale, we provide great choices at great prices. Remember, a free quote is just a click away. Or give us a call at 630-595-6800. We are conveniently located at 165 Hansen Court, Suite 111 in Wood Dale.