Brand Strategy & Design
May 20, 2018
My mother isn't the most tech-savvy when it comes to her cell phone. For a while, she got into using the speech-to-text function whenever she needed to send us kids a message. One particular afternoon when she was coming to meet me for lunch at the office, she attempted to send me a message saying "I'm here." However, thanks to her slight southern drawl, the text message I received simply said "America". It took several seconds and saying it slowly aloud before I realized the context and intent of the original message.
There's a good reason we find autocorrect fails so funny - we're all guilty of them, even before autocorrect was a thing. Spell check has been a consistent feature of computer programs and browsers since the 1980's, and for the younger half of the population who grew up learning on computers, we've become entirely reliant on spell check to catch our mistakes. I will probably never not misspell "suprise" the first time and have to correct it to "surprise", I will continue to abuse commas, but I will always remember to check for "your/you're" and "it's/its".
[youtube https://www.youtube.com/watch?v=DtzdN-J4SB8&w=1189&h=669]
When a designer makes a major text mistake, but they just can't seem to notice it...
"Cruelty-Free Printing" by OffRegister on YouTube
As designers and copywriters, paying attention to grammar isn't always our strong suit (the number of times I've corrected myself in writing this article alone is a pretty good indication) and while some of us are lucky enough to have some pretty good in-person spell checkers on hand to catch our mistakes, not everyone has proof readers readily available. Here's a couple of quick tips to help you double check your own copy before sending it to print so that you can avoid issues like the one in the video above: