YouTube Marketing (Part 1)- Online Marketing 101

YouTube is the number 2 search engine on the interwebs.  That’s right, YouTube (owned by Google) has become the second most searched website other than Google.  So knowing this it only makes sense that you and your company should be developing some presence on YouTube and start doing some YouTube Marketing!

A recent study shows that there are over 4 billion YouTube view per day and over 44 billion US YouTube views per month.  What these stats are screaming out is: YOUR AUDIENCE/CUSTOMERS ARE ON YOUTUBE, but the problem is: how do you find them?  This part of YouTube Marketing will shed some light on types of videos to start producing.

Now that you understand that you do NEED VIDEO let look at types of video that do well:

• Educational Video: Look at your industry and think about what you had to learn? What tips and tricks can you teach people?  Find a way to get this on video and teach.  A pizza store owner may want to discuss the steps he needed to go through when buying his first pizza oven? Where to shop, what regulations he needed to fulfill, what papers he needed to file with the state.  This helps both build a personality for your company and provides some great knowledge.
• How-To Video: How-to video is some of the best video to create.  As a business you want to position yourself as an expert in your industry and what better way than to explain how the whole business works.  This is a great opportunity to create a ton of video and without really having to use up all of your creative juices.  That same pizza owner may now create video like: How To Cook on A Brick oven?
• Tech Support- Tech support is a great way to assist your customers and save time and money.  Create tutorials that explain how your services work that clearly show what customers need to do to be successful with your product or service.  If you have a website which takes Form submissions you may want to include a Tech Support video that shows the best way to submit a form to get the best results.

These are 3 straight forward ways to begin create video and to start taking advantage of your customers that are living on YouTube and other parts of the web which will syndicate your video.  When creating the video make sure to have a call to action so you can capitalize off of the views.  We’ll talk more about that next week

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