Safety & Compliance
February 8, 2021
Social distancing signage isn’t going away anytime soon. Customers are tired of seeing the same generic signs everywhere they go. Handwritten, peeling, dirty signage could be sending the wrong message about your brand. Now is the time to rethink, refresh, and replace your COVID-19 signage. Your signs can be used as a strong marketing tool for your brand.
Consider these four ways to maximize your marketing with social distancing signage:
By now, everyone knows the drill for social distancing in public. Signs are mainly reminders for customers to follow those practices in your building. You can tell the story of your business by changing your social distancing signage to match your branding and décor. Use your brand’s logo, colors, fonts, and imaging to make signs unique to your business.
Your social distancing signage isn’t just for showing off your logo – it can also promote what your business has to offer! Try product messages and images on your signs. For example, if you run a burger joint you could redesign your floor graphics to feature a different delicious-looking burger every six feet. This clever advertising strategy also provides opportunities for cross-selling and upselling, particular when it’s used where customers will be waiting in line.
Social distancing signage doesn’t need to have a standard look for every business. Use this opportunity to “wow” customers by mixing it up and being creative with your strategy. Signage can portray holidays, major events, or industry information. For example, gyms might include a quick health fact on every graphic. The more creative you are with your signs, the more memorable of a visit your customers will have, leaving them a positive impression of your brand. Plus, creative signs are more likely to grab people’s attention and have them adhere to what they say.
Social distancing signage doesn’t only have to enforce healthy behaviors inside your business. It can also be used as a powerful lead generation tool that encourages customers to engage with you long after they’ve left your building. By adding a QR code to your signs, customers can visit a website where they can sign up for a loyalty program, subscribe to your emails, download your app, or receive a discount code! These lead generation tactics not only draw customers’ attention to your signs, but also adds an incentive for them. In the end, this helps you build long-term relationships with your customers.
Social distancing signage doesn’t have to be generic. Turn it into a unique opportunity for your business marketing! If it’s time for your business to update your signage, partner with AlphaGraphics Central Business District Las Vegas to replace your worn or outdated signs with something brand new. We can help you design custom signs that get noticed, so you can put your best foot forward.
About AlphaGraphics Central Business District | Las Vegas
For further information about AlphaGraphics Las Vegas and their capabilities, and setup and marketing strategy consultation with one of our sales team contact the AGLV team at 702-798-7557 or visit their website, AlphaGraphicsLV.
