More than ever direct mail works

There are some clear facts that most businesses are neglecting. People are stuck at home and are looking at a screen all day. They look forward to getting the mail. And while their Google or Outlook "inbox" is full every hour, their actual desk inbox is pretty empty. Direct mail is an opportunity.

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Now's the time to do something special. Something tangible that will get noticed. Print can do that for you. From cool die-cuts to exotic colors and textures. As a direct mail advocate, I can tell you it works. Add in the online for support and it explodes.

Direct mail facts:

• Integrating your direct mail and digital campaigns is one of the best ways to optimize your marketing messages and investment.
• You only have 8 seconds to grab your prospects’ attention. So, before anyone actually reads your piece, your creative must be compelling enough to get noticed.
• Direct mail gets noticed, opened, and read; our brains are hard-wired to pay more attention to it.

ROI vs. Just Doing It

What type of engagement could you get with direct mail? Consider that the average response rate of direct mail is 5%+ while email, social and PPC are less than 1%. I know, the upfront cost is more but your ROI is much higher too. The end-game is results when it comes to direct mail and creating pieces that represent your brand well. Now's not the time to hold back but to move forward while your competitors are like a deer in the headlights.

Take a look at this great piece made for Maui Jim. You will be amazed. And you know whomever received this didn't toss it away. It's still on their shelf.

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