News & Community
September 17, 2020
Doing business in 2020 means it’s possibly been months since you've seen your customers and employees in person. It also means it’s more important than ever to find ways to bridge the digital divide and show your appreciation. Luckily, the upcoming holidays present the perfect time to let them know you’re thinking of them! According to a study by TD Banks, regardless of how gratitude is expressed, consumers agreed that appreciation should be conveyed by saying thanks directly to the individual recipient (60%) and personalized (44%). Additionally, a study conducted by the Society for Human Resource Management (SHRM) found that 79% of employees say recognition makes them work harder.
Show your customers and team members how much you appreciate them with gifts that help you keep in touch, build brand loyalty and spread some much-needed holiday cheer. Here are some gift ideas and gift-giving tips that can help you brighten the holidays for customers and keep employees rolling with the punches during these trying times.
Set your customers and employees up for success in their remote offices with gifts they can use at home! Customized pens, planners, and sticky notes are great economical options if you have a large customer or employee list. If you really want to spoil them, consider a smart coffee warmer!
Impress your tech enthusiasts with gifts that come in handy at the office, virtual office, or on the road. Quality items that speak to all “tech” levels include speakers, iPad sleeves, wireless chargers, and noise-canceling headphones (fabulous for blocking out kids learning from home!) No matter who you’re shopping for, there’s a gadget for everyone!
Companies are appreciating their big clients now more than ever. Gifts focused on the recipient are an excellent way to enhance the connection between you and your clients. Here are some options for those hard-to-impress clients:
-Executive wine case or gift set
-Customized briefcase
-Classic and elegant custom watch
-Personalized desktop valet and charging station
-Branded and personalized pullover
During these past stressful, quarantine-filled months, employers recognize the hard work of their employees. Anything you can give that helps inspire, comfort, and motivate will be appreciated! Cozy blankets, earbuds to minimize distractions, a company-branded yoga mat, or a customized mug or tumbler are great ways to encourage and excite them. Or, is there any better pick-me-up than a gourmet ice cream with an imprinted ice cream scoop?
Consider giving your team customized calendars that include uplifting imagery, team member birthdays, and special events. Thanks to technology, you can get as creative as you want from different formats and materials to customized branding and personalization.
One size does not fit all in the corporate gift-giving department. Business relationships can vary from professional to casual. From business card holders to luxury golf and drinkware sets, it’s important to match your gift-giving level to the importance each client relationship provides. You can choose one gift that covers a broad range or have levels of gifts depending on the nature of your business relationship. Our promotional product specialists can guide you in finding the right product(s) to fit your budget.
The key to holiday gift-giving is to be personal but also professional. Knowing and understanding your audience will help you make the right budget, branding, and packaging choices. For example, a gift box of truffles would not be as well-received as an insulated tumbler for a group of health professionals.
Be Creative and Stand OutCreative gifts and packaging can leave a lasting impression far beyond the holidays. Look for opportunities to show off your creative skills. Your clients will be impressed by the extra effort you put in, especially if you design your own holiday cards, labels, or gift boxes. A framed poster of an iconic scene from their local area or a personalized wooden Bluetooth speaker is another creative way to step it up.
Once you’ve determined your gift-giving strategy, it’s time to order, and preferably, the earlier, the better. You don’t want to be late with your gift, so shooting for the first week of December is ideal. That’s when people are in holiday mode.
If you’re looking for ways to show your customers and employees you appreciate them, contact us today! Whether you need a promotional product specialist or already have a gift idea, our South Charlotte print center in Pineville, NC, has over 30 years of experience in the print, marketing, and sign business. Our skilled team of designers and marketing specialists uses only the latest technology, and we strive for quality in everything we do. In fact, you’ll find in working with us that we are more than just a printer. We’re a business partner you can rely on to troubleshoot any problem that arises, getting your project designed, produced and out the door without hassle. Contact us today to learn how our talented team can work closely with you to design and create holiday gifts that get noticed and get business!
