Exterior Signs
February 8, 2021
Signage.
No matter where in the city you go, if you pass by a business, one of the first things you’ll see is a sign. Storefront signs tell the public that the company is here, open, and ready to do business. Banners and flags inform them that you’re having a sale or other event they should check out. Large, full-color window clings let people know the various products that you sell.
Here are a few reasons why signage is so important and five different types that your New Bern business can leverage to drive more customers and sales:
The answer to this question is simple. If you don’t have signage, a good portion of the public won’t know that you exist. At their very core, signs cause people to take notice. They capture the eyeballs and attention of both pedestrians and drivers. Without them—you’re just another building in a nondescript office plaza or strip mall.
In addition to selling, here are a few things that signs can do for your New Bern business:
At the end of the day, your signage is a clear representation of your brand. When prospective customers look at it, they draw conclusions based on its looks and the message it says. People tend to make assumptions—regardless if it’s a valid assumption or not.
For example, let’s pretend that you own a restaurant. You’ve been in business for over ten years, and the main storefront sign is starting to turn yellow, crack, and show its age. Consider if someone new to town is driving down the street and seeing your faded, cracked, yellow storefront sign. They’re probably going to think the food you serve is as stale and old as the sign outside.
The type of sign that you’ll choose will depend upon what you want to accomplish. Here are a few different types of commercial signs and the benefits they offer:
Banners, flags, and building signs tend to attract the greatest attention due to their inherent nature. It’s impossible to miss a flag that’s fluttering in the breeze or a large building sign or banner strung up in the air. These signs work best when you want to communicate with passersby and attract as many eyeballs as possible.
Wall graphics and floor graphics work excellent for both indoor and outdoor applications. You can use them to promote a sale, showcase products, or direct traffic. They also work very well in dressing up the interior of your store. Many New Bern businesses will forgo painting their interior walls and instead use brightly colored wall and floor graphics.
You can also use floor graphics to promote safe social distancing. Many retail businesses, such as grocery stores, use floor graphics to direct traffic flow so that people don’t bunch up in the aisles. They will also remind people in the checkout line to keep a safe 6-foot distance from one another.
Digital signs offer the greatest amount of flexibility and personalization. You can easily adjust the message for different types of audiences throughout the day. Videos, animations, and GIFs work very well in place of a static image. If you want to create a truly interactive experience, you can opt for state-of-the-art touch screens and digital wayfinding signs.
Signs, signs, everywhere a sign—there’s a reason why so many New Bern businesses are taking advantage of signage and using it as part of their marketing. If you’d like to learn more about how signage can help drive new customers and business, give us a call. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.