How do personalized URLs work?
Attract
Send direct mail piece or email containing a PURL and incentive to a targeted list.
Interact
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.
React
Data is collected for follow-up, lead generation, and prize delivery.
Common questions
How will it help my business?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.
Why choose AlphaGraphics?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.
Want to learn more about how personalized URLs (PURLs) can benefit your business's marketing plan?
Find out more about PURLs by contacting the team at AlphaGraphics today!
The PURL, Simplified
If you've ever gotten lost on a website's endless cycle of URLs and landing pages that seemed to go nowhere, you know how important it is to streamline your customer's online experience.
PURLs (Personal URLs) are an excellent resource for doing just that, and AlphaGraphics of Downtown Raleigh, NC are the masters at creating and implementing them!
What Is A PURL?
A personalized URL (PURL) is a unique landing page that's been specifically created for each recipient of your direct marketing and email marketing campaigns. A PURL involves setting up custom web addresses for each of your customers so they can enjoy a highly personalized digital experience while on your website.
Why Use PURLs?
Since each recipient of your marketing materials receives their own PURL, you'll be able to track their activity throughout your website. This information allows you to provide highly relevant material that they are seeking in order to solve their problem, such as the services or products your company offers.
With this information, you can:
- Collect meaningful customer data
- Increase customer response rate
- Track responses in real time
- Receive email alerts so you can follow-up via email
- Engage deeper with audience
- Provide relevant and direct solutions to customer needs.
Let's Get Started
To learn more about how AlphaGraphics of Downtown Raleigh can help you with your next personalized URL projects, you may email us, request a quote or call us at (919) 832-2828.
Areas We Serve
AlphaGraphics offers custom digital printing and design services in Raleigh, Durham, Chapel Hill, Cary, RTP and surrounding areas in North Carolina.
