Best Buddies Friendship Walk

See how Best Buddies in Tennessee transformed their annual Friendship Walk in Nashville after winning the grand prize in the AlphaGraphics "Make It Happen" contest!

In 2024, the Best Buddies Friendship Walk—a family-friendly event dedicated to ending isolation for people with intellectual and developmental disabilities—was completely revitalized. As the grand prize winner, Best Buddies received $40,000 worth of custom signage and marketing materials from AlphaGraphics. The extensive list of provided services included mesh and pull-up banners, floor and window graphics, start and finish lines, a custom cube wall, interactive photo ops, foam fingers, and informational brochures.

With these creative and interactive tools, the Best Buddies team empowered walkers to have fun and raise vital funds, resulting in two to three times the typical amount of social media engagement. The upgraded event experience helped the organization surpass their fundraising goal, setting a new local record of over $200,000 to support their mission of bringing more people together across Tennessee.