Measuring Success and Wasted Efforts

I spent most of my week-end doing two things: watching tv and eating. I do both of them well. Maria has this recipe for chocolate chip cookies stuffed with OREOs and the NFL championship games were on. There was little in the way of moderation and plenty in the way of sandwiches and chips and beverages and burgers. In my defense, there was an apple in there somewhere too. In two days I undid all of the good that I had done in the first two weeks of the year. All of those efforts were wasted.
We often do the same with our marketing efforts. We can put a tremendous amount of effort into identifying our audience, catching their eye, and speaking to their needs, but you waste all of that effort if you haven't considered how to measure your results. You may get a short-term increase in sales, but these days you can get so much more with the same effort. Incorporating a PURL (personalized URL) campaign can allow you track not only sales, but also the level of engagement from your audience.
Imagine being able to know which demographic responded the best, which demographic didn't respond at all, and who wants to know more. Imagine knowing who to target on your next campaign and what they want from you ahead of time. Give your friends at Alphagraphics a call if you want to know more about how a PURL campaign can help you.

Oh, and, just a heads up- there's a good chance that they want Oreo stuffed Chocolate Chip cookies.