Some of your planning will be for offline marketing. Other marketing will include online initiatives to implement. Here is a rough outline of things to consider. At AlphaGraphics, Carrollton, TX, (https://www.alphagraphics.com/centers/carrollton-texas-us376) we continue to get involved with customers on all of the components of online and offline marketing. Consider this checklist of items:
- Identify the target markets
- Develop your keywords that lead to your marketing messaging
- Plan your networking activity – what events will you frequent and what organizations will you be involved with.
- What news surrounds your business, your community or your industry that you can do a press release about?
- Update your website; make sure it is mobile/table friendly
- Start a Blog – post frequent, relevant, interesting and fresh content
- Ensure account set up and frequent posting on Twitter, Facebook and LinkedIn
- Shoot a video tour of your company and an interview with the owner/president. Post to YouTube
- Identify your profile on Yelp and FourSquare
- Obtain a direct mail list for your target market
- Develop with your local printer a 3 part sequential direct mail campaign (See https://www.alphagraphics.com/centers/carrollton-texas-us376 for this).
- Other offline marketing: brochures, company identity materials, signs, fliers, etc.
- Consult with an SEO expert and optimize your website
- Gather emails of prospects and clients
- Submit e-newsletters and announcements to your email database
- Plan expos, trade shows and conferences. Don't forget about ad specialties and signs related to this.
- Show customers you appreciate them; pay attention to them; recognize them.
This list is not exhaustive but it represents items that can get you a big bang for your buck. Let us know what more you would add to this checklist; what items are the most successful for you and what items you need the most help with. Until next time, Happy Marketing.
