Business Growth & Marketing Ideas
December 1, 2020
The new year is always a good time to get a fresh start. For Salt Lake businesses, 2020 was all about keeping up, reacting quickly, and trying to stay afloat. Though the pandemic will inevitably follow us into 2021, you can prepare by building a marketing strategy that positions your business for long-term growth in our distinct Salt Lake market. Get ahead in 2021 with these eight tips for rethinking your marketing strategy.
Although the pandemic has had a universal impact, the Salt Lake economy continues to grow in some areas - especially in retail - thanks to a combination of consistent employment growth, a vibrant tech industry and collaboration between business, labor and government.
According to the Salt Lake Tribune, economic experts expected that retail sales in Utah would go up by 4% in 2020. Now, these analysts are predicting a much bigger increase of roughly 8% for the year.
At AlphaGraphics South Salt Lake we are continually adapting and finding new ways to serve all our customers. Chances are your business has also had to pivot your marketing in response to the pandemic. Maybe you launched a content campaign or built up your online presence through digital advertising, Zoom and YouTube.
Whatever new ideas you tried, now is the time to analyze your results to understand what tactics worked best and what messages resonated most with your audiences, then carry them through into your 2021 marketing plan.
Give us a call at 801-461-0550. We can help your business apply new, strategic marketing methods for the new year.
Just as your branding may be due for a refresh, your target audiences are also worth a second look. How we do business in Salt Lake has changed, which could mean your customer base has changed, too. Perhaps you offered a new product or service that caters to an entirely different audience, or your existing customers took advantage of expansions in your product line. Find out by looking at your sales data from the past year and identifying common characteristics among your top customers. Once you determine who your target audiences should be, you can customize your marketing efforts to speak to their values and interests.
Trust is the foundation of customer loyalty, and now more than ever, loyalty is essential for a business’s success. That’s why in 2021, most of your marketing efforts should be focused on building trust and strengthening relationships with your customers. At AlphaGraphics South Salt Lake, we deeply appreciate our loyal customers who have trusted in our ability to deliver products and services amidst the pandemic. Content marketing offers an opportunity to build trust and strengthen relationships with your customers. Content comes in many forms, but it all boils down to giving your audience what they’re looking for. And, it's fun to do. Whether that’s education, entertainment, inspiration, or solutions to their biggest challenges, putting out regular, relevant content will demonstrate your brand’s value and expertise, giving your customers a reason to return again and again.
Personalization is not just “nice to have”—it’s an expectation. If your marketing messages aren’t relevant to the recipient, they are more likely to be ignored or deleted. By leveraging your customer data, you can create highly targeted content for both digital and print. For example, to promote a healthy environment in the workplace during the pandemic, AlphaGraphics South Salt Lake personalized a free Pop Up Banner to place in your lobby or main traffic area. It's our way of helping our community businesses Slow the Spread, Keep Moving Ahead. To order your banner, call us at 801-461-0050 or email [email protected]. 
Here are some quick wins in personalization:
Gone are the days when marketing was a one-way conversation. Now there are so many ways to engage your local Salt Lake customers with your brand. In 2021, try your hand at some of these marketing techniques.
If you’ve been focusing your marketing efforts primarily on digital platforms, the new year presents an opportunity to re-examine the value of print marketing for your business and AlphaGraphics South Salt Lake is the perfect place to fulfill your print marketing goals. Print grabs attention and allows you to create memorable touchpoints in the customer journey. It also helps you sidestep the challenge of digital fatigue by reaching consumers in a different medium. Plus, print can bolster your digital marketing efforts by driving traffic to your website, social media pages, apps, or other online channels.
Click on the image to visit our AlphaGraphics South Salt Lake website to learn more![/caption] Your website is still one of your brand’s best marketing tools. While other digital channels are great for engagement, your website is where customers will go to learn more about your business and to make purchases. If you don't yet have a website, or are dissatisfied with your existing site, call us at 801-461-0500 to see how we can plan, design and optimize your new mobile-friendly site. First and foremost, you want your website to be optimized for search engines so people can find it. SEO is an ongoing process; it’s a good idea to regularly evaluate your content and address any technical issues with your site before they impact your rankings. But beyond that, take time early in the year to make updates to your content depending on how your business has shifted during the pandemic. Does your site include information about new products or services you offer? Does it reflect your new hours and operating procedures? Is it easy for users to find how to contact you? If not, these are some quick changes to make to your website to ensure a more user-friendly experience.
While we’re all hoping for a resolution and return to normal life in 2021, we don’t know what’s going to happen. Make sure that any marketing plans you put in place are still nimble and flexible, so your business can adapt quickly to unexpected changes.
The options for marketing don’t end here, and neither do the possibilities for attracting and engaging your audience. Talk to a marketing expert at AlphaGraphics South Salt Lake to learn more about marketing strategies and the infinite customization options available, so you can bring your message to life in the most effective way.
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