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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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DIRECT MAIL WORKS

Direct Mail, Postcards, Personalized Envelopes....Don't think they work? Think again.

It’s targeted.

Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.

It’s personal.

With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests. And when customers feel that you understand their needs, they’re more likely to respond.

It’s flexible.

From letters to postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign. You can add impact by including a special offer or free sample in the envelope.

It’s tangible.

Direct mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer, like stickers, samples, and coupons.

It’s measurable.

Direct mail is one of the few media channels that give you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you’ll see what's working and can make adjustments to future mailings if needed.

It’s easy and cost-effective.

You don’t have to be a direct mail expert with a big budget to advertise with the mail. With a computer, some desktop publishing software, and a little know-how, you can create your own professional-looking mail piece.

Our experts will work with you to understand your needs, see how you want to utilize the piece and assist in the design and production of your finished product.

GET STARTED TODAY AND DISCOVER YOUR COMPLETE TARGETED DIRECT MAIL SOLUTION.

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