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184 Main Street
Worcester, Massachusetts 01608
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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DIRECT MAIL AND PRINTING SERVICES WORCESTER, MA

Reach your customers at home.

Direct Mail is one area of marketing that everybody does, but very few companies do well. When done correctly, direct mail will have the following attributes:

  • Strong List: Is your list the right audience for your campaign?
  • Strong and Clear Call to action: What is the goal of your campaign, and is it clear to the end user?
  • Engaging and eye-catching design: you have 3 seconds to gain attention and 12 seconds for recognition.
     

Direct mail marketing is an overall test and should be an on going part of your marketing mix.  We can help you with your full plan, design or just the printing.

Give us a call at 508-793-0956 or contact us to disucss your next direct mail printing job. 

 

DIRECT MAIL PRINTING AND EVERY DOOR DIRECT MAIL (EDDM) PRINTING OPTIONS

Whether you want to:
 
  • Remind a client about an appointment, 
  • Send a discount, or,
  • Generate leads or promote your business

 

Alphagraphics has you covered from start to finish. We use the most up-to-date technology to print your custom design. Our team will help you choose from different sizes and designs that communicate your brand and catch the attention of consumers.

If you have never done a direct mailing before, or have never had a mail piece printed, let our experts guide you. 

If you don't have a large budget, butyou know you want to test the waters, talk to our staff about Every Door Direct Mail, or EDDM. 

  • This is a more cost effective mailing service by the USPS designed to help businesses reach a large audience with not spending too much on postage.  

Here are some common printed direct mail pieces

  • Calandars
  • Handouts
  • Schedules
  • Flyers
  • Postcards

Give us a call at 508-793-0956 or contact us to disucss your next direct mail printing job. 

THE ALPHAGRAPHICS DIFFERENCE

Here at Alphagraphics we offer a variety of ways to help you with your direct mail marketing

  • Strategic Consultation
  • Graphic Design
  • Print
  • List Acquisition
  • Variable Data Integration (maps, names, images)
  • Send
  • Track
  • Analyze

 


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OUR SERVICE AREA


As your local printing shop,  Alphagraphics can not only help you with printing envelopes and printing inserts for your direct mail pieces, but we also delvier to USPS to complete the mailing. 
 

Our Serivce area includes

  • Worcester (Biotech Park, The Central Business District, Main Street, Shrewsbury Street, University Park area)
  • Auburn
  • Fitchburg
  • Grafton
  • Holden
  • Leominster
  • Marlborough
  • Oxford
  • Shrewsbury
  • Southborough 
  • Westborough
  • West Boylston

To learn more about how AlphaGraphics in Worcester can help you with your next direct mail printing and mailing services job, you may email usrequest a quote or call us at (508) 793-0956.
 

Alphagraphics is a printing service and sign company in Worceser, MA.

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