CUSTOMER RETENTION AND REACTIVATION
RE-ENERGIZE YOUR CUSTOMER OUTREACH
Keeping customers engaged and reintroducing your business to former clients is critical to staying profitable. Having a solid customer retention and reactivation strategy in place will ensure that no one slips through the cracks.
At AlphaGraphics, our marketing team specializes in maintaining and renewing business relationships. The goal is simple—stay top-of-mind with your customers so there’s no question who to call when they have a need.
Acheiving this goal, requires consistent and relevant communications to your top customers, backed by a sound marketing strategy. By anticipating and regularly meeting their needs, clients will not only come back again and again, but they’ll tell all their friends!
CUSTOMER RETENTION AND RE-ACTIVATION SERVICES:
- Loyalty and incentive programs
- Promotional products for drawings or special events
- Direct mail marketing
- Email marketing
TIPS TO GET CLIENTS BACK
IDENTIFY YOUR TARGET SEGMENT: How long ago did they buy?
SET YOUR GOALS: Introduce them to new products or services, or encourage them to buy updates for previous purchases.
KNOW WHY THEY LAPSED: Was it price, or lack of interest in your offerings?
USE WHAT YOU KNOW: Craft messages and content relevent to their interests.
MAKE IT EASY: Streamline reactivation processes.
COMMUNICATE ON ALL FRONTS: Make the most of traditional and online platforms.
Already lost touch with a valuable client? Believe it or not, re-engaging former customers is much less expensive than finding and converting brand new leads. Let us show you how to get them back in the door.
AlphaGraphics marketing professionals can help you reconnect with customers of months and years past.
Ready to get started? Contact AlphaGraphics today.