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SMS/MMS Campaigns

Short messaging service (SMS) and multimedia messaging service (MMS) campaigns are a great way to foster meaningful interactions that create return business.

Use SMS and MMS marketing to connect directly to your audience

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business?

Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

These might include:
  • Printed postcards, brochures and signage
  • Email marketing
  • PURLs
  • Social media marketing
  • Variable maps

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers.

5 SMS/MMS best practices

  • Create a call to action. Recipients should know within seconds what the offer is, and how to claim it.
  • Get to the point. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.
  • VIP content only. Text subscribers should only get the best deals and discounts available.
  • Timing is everything. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
  • Spread it around. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.

Put SMS/MMS to work for your business

Mobile messaging provides ample opportunities to communicate with your subscribers.

Consider using SMS and MMS marketing for:

  • Fundraising
  • Converting prospects with location-based incentives
  • Raising awareness about important causes
  • Delivering customer rewards for loyalty programs
  • Appointment reminders
  • Emergency notifications
  • Customer service (order status updates, reservation confirmations, etc.)
  • Special promotions
  • Events and trade shows
  • Company news and updates

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