Customer Retention & Reactivation

AlphaGraphics can help you maintain and renew business relationships through loyalty programs, incentive programs, promotional products, direct mail marketing, newsletters, and email marketing.

Re-energize your customer outreach

Keeping customers engaged and reintroducing your business to former clients is critical to staying profitable. Having a solid customer retention and reactivation strategy in place will ensure that no one slips through the cracks.

Our marketing team specializes in maintaining and renewing business relationships

The goal is simple—stay top-of-mind with your customers so there’s no question who to call when they have a need.

Acheiving this goal, requires consistent and relevant communications to your top customers, backed by a sound marketing strategy. By anticipating and regularly meeting their needs, clients will not only come back again and again, but they’ll tell all their friends!

Customer retention and re-activation services:

  • Loyalty and incentive programs
  • Promotional products for drawings or special events
  • Direct mail marketing
  • Newsletters
  • Email marketing

Tips to get clients back

  • Identify your target segment: How long ago did they buy?
  • Set your goals: Introduce them to new products or services, or encourage them to buy updates for previous purchases.
  • Know why they lapsed: Was it price, or lack of interest in your offerings?
  • Use what you know: Craft messages and content relevent to their interests.
  • Make it easy: Streamline reactivation processes.
  • Communicate on all fronts: Make the most of traditional and online platforms.

CUSTOMER RETENTION AND REACTIVATION IN OCEANSIDE, CALIFORNIA

You’ve probably have heard the old saying: “It costs five times as much to attract a new customer than it does to keep an existing one”.

 

That saying is well over 30 years old and was created long before businesses started marketing on the internet. The cost to attract new customer has risen at least 10x as much as it does to keep an existing one. This is due to the massive amounts of competition in digital marketing. Every year paid ads keep going higher, yet your ROI goes down (at worst) or stagnates (at best). The same can be said for other forms of digital marketing.

 

It’s more important now than ever to retain your current customers. The good news is that there are many marketing channels you can take advantage of that will enable you to do so for pennies on the dollar.

 

Email marketing is one of those channels that if done properly, provides a tremendous ROI. Considering that the cost to send an email is essentially free, if you’re not actively marketing to your current client or customer base, your competition is.

 

Direct mail is another great way to reach your clients and customers. You can run specials, offers or just sent a friendly reminder of an upcoming sale or promotion.

 

Newsletters can also help increase sales and brand loyalty. If you think newsletters don’t work in this day and age, think again. There’s a certain brick-and-mortar store that mails out a physical paper newsletter to promote its “Trader” healthy food products. In it they advertise the specials of the week and have interesting articles that people read.

 

Loyalty and incentive programs can also help reactive long-dormant customers. By offering a small discount or incentive, you can increase the overall lifetime value of your clients.

 

At AlphaGraphics, we’re more than just a professional print shop that specializes in business printing. We’re also marketing experts.  When professional printing and expert marketing are combined, sales and ROI happens.

 

Retaining your customer/client base is much more than sending out an email, offering a coupon and then hoping they come back.  You should be thinking of your funnel and where customer retention/reactivation fits within. If you don’t have a marketing funnel, AlphaGraphics can help you build one that will drive new sales and customers as well as help increase the overall LTV of your clients/customers.

 

In order to get started, give us a call at (760) 722-1485 or send us an email. Our marketing experts will want to get to know and understand your business. Once we have a good bead on who your clients/customers are, where they hang out, and what is most important to them, we’ll start putting together a game plan to help you re-activate old and stagnant clients.

Let us help you get started

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