Email Marketing

Craft a successful email marketing campaign that provides recipients with personal, meaningful content that builds trust in your brand.

Connect with your customers using email marketing

Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?

Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.

Email marketing campaign services

  • Template design and coding
  • Concise copywriting
  • Targeted lists
  • Reporting and tracking
  • Cross-media marketing
  • Personalized URLs

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

  • Social media
  • Whitepapers
  • ePublications
  • Direct marketing
  • Variable maps

Tips to increase click-through rates

  • Have a voice. Write in a conversational, respectful voice, like a friend
  • Personalize. Incorporate personalization via variable data
  • Add value. Promise something your subscribers want
  • Stay on topic. Keep your emails lean and to-the-point
  • Troubleshoot. Tell them how you’ll help them avoid or solve a problem
  • Reward. Reward recipients for reading—offer tips or incentives

Let us help you get started

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