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How to Improve Customer Experience and Grow Sales with Custom Business Signage

Custom business signage is an essential component of any marketing plan. It influences your customers’ experience with your brand and, if done correctly, helps grow your sales. From storefront signs to indoor displays and promotional banners, custom signs can play a crucial role in attracting new customers and retaining existing ones. AlphaGraphics Lake Mary has over 16 years of experience helping Central Florida businesses with all their interior and exterior signage, printing, and branding needs. Our custom print and sign shop is eager to partner with your business to meet its goals. To learn more about how custom business signage can improve your customers’ experience and grow sales, contact us today.

A pink illuminated Deli sign

Represent Your Brand

Custom signs provide a visual representation of your brand identity. They serve as a means of communication between your business and your customers. Through customized signs, you can effectively convey your brand message, personality, and values. The right business signage can showcase your products, services, and unique selling proposition, making it easier for potential customers to understand what you offer. Ask our in-house experts for advice today.

A brewery sign on the exterior of a building

Differentiate Your Business

Custom signs also help you stand out from the competition in a crowded market. When potential customers are walking or driving down a busy street, they are more likely to notice a business with a unique and attractive sign. This can increase foot traffic and drive more sales. Moreover, custom signs make it easier for customers to locate your business and remember it in the future. Brand recognition is a crucial part of building customer loyalty, and custom signs are an effective tool for achieving it. Get in touch with our sign shop today.
Printed artwork around a boutique

Conveys Trust & Reliability

Another way that custom business signage impacts customer experience is by improving their perception of your business. High-quality, professionally designed signage conveys that your business is trustworthy, reliable, and credible. Customers are more likely to do business with companies that they perceive as professional and legitimate. On the contrary, outdated, broken, faded, or poorly designed signs can leave a negative impression on customers and detract from your business image. Call AlphaGraphics Lake Mary for updated business signage today.

A Black Friday sale sign

Enhance the Customer Experience

Custom signs, such as wall murals and dimensional letter signage, can also enhance the customer experience by providing useful information. For example, outdoor signs can share promotional offers, products and services provided, daily specials, store hours, and directional information. This information is valuable to current and potential customers and can give them the necessary information to make an initial purchase or visit your store.

Exit signs on a brick wall inside a business

Helps Customers Find Their Way

Indoor displays and signage can also improve the customer experience by guiding them through your store. Displaying directional signs, product information signs, and information about ongoing promotions can make the shopping experience easier and more enjoyable for customers. This can lead to increased customer satisfaction, repeat business, and ultimately, increased sales. Get started by contacting our AlphaGraphics Lake Mary today.

A illuminated restaurant sign on the exterior of a building

Improve Your ROI

In addition to improving the customer experience, custom signs, such as illuminated logo signs and monument signs, can benefit your business’s bottom line. A well-designed building sign can attract new customers, increase foot traffic, and ultimately drive more sales. Moreover, custom building signs are an investment in your brand's identity and can increase brand recognition over time. This can lead to increased customer loyalty and repeat business, lowering the cost per acquisition in the long run. Finally, large, permanent signs can be classified as capital assets (check with your accountant) that can be depreciated over a number of years.


The impact of custom business signage on your customers’ experience and your business’s sales cannot be overstated. Custom signs can convey your brand message, make you stand out from the competition, enhance your brand image, provide valuable information, and, ultimately, drive more sales. Investing in custom signage is an investment in your business's success and can help your business thrive in a highly competitive market. Our sign experts can help you from start to finish, including logo design, messaging, and so much more. If you are looking for a custom business sign, such as a banner or building sign, get in touch with AlphaGraphics Lake Mary today.

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