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Updating Your Print Marketing Collateral to Drive More Sales in Mid-Year

One of the most effective ways to increase your business's sales is by updating your print marketing collateral. In mid-year, it's essential to review your existing materials and make changes that align with your current business goals and target customers. Updated print materials can make a significant difference in generating new leads and converting them into paying customers. AlphaGraphics Lake Mary is a custom print shop that offers the best business collateral, graphic design, brochures, and so much more to help ensure your business's continued growth. Here are some tips for updating your print marketing collateral to drive more sales, and contact us today.

building with banner
Evaluate Your Current Materials

Before making any updates, evaluate your current business collateral. Determine what works and what doesn't. Identify what areas need improvement and think about how updating those areas can help you generate more sales. Consider the design, copy, and branding of all your print marketing materials, including brochures, business cards, posters, and more. Do they reflect your business's current image and values? Make notes of what you want to change, update, or remove from existing materials. Stop by our custom print shop today!

logo design
Update Your Branding and Design

Business branding and design are critical aspects of your business's print marketing collateral. If you haven't refreshed your brand image in recent years, it may be time to consider a refresh. A fresh look and feel can help your brand stand out, convey a strong message, and resonate with your target audience. Keep your primary branding elements consistent in every piece of print marketing, including font, color scheme, and logo design. Ensure your new design reflects your brand’s unique personality and values. Ask an experienced team member at AlphaGraphics Lake Mary today!

Utilize High-Quality Images

High-quality images are crucial to effective business collateral. Images that are relevant and high-quality will grab your potential customers' attention and will leave a lasting impression. Utilize professional images, pictures of your product, and photos that highlight the benefits your product or service provides. High-quality images will make your brochures, banners, posters, and more stand out, enhance your brand message, and drive more sales. Get started today!

car dealership with banners
Highlight Your Value Proposition

Updating your print marketing materials is an excellent opportunity to highlight your value proposition and drive more sales. Your value proposition is what sets you apart from your competitors. Ensure that your messaging is clear and concise. Highlight how your product or service can solve a customer's pain points. Showcase what makes your brand unique and the value you bring to the table. Ask the copywriters at AlphaGraphics Lake Mary today!

Personalize Your Collateral

Personalization is a powerful way to generate more sales. Personalize your business collateral to make it more relevant and targeted to your audience. Modify your messaging and offer different promotions based on different customer personas. Speak to specific issues and problems and offer solutions that are unique to your target customers. Our graphic designers can offer unique and eye-catching business collateral, such as banners, posters, and business cards, that can speak to your targeted audiences. Get in touch with our custom print shop today!


Updating your print marketing materials is a critical step to drive more sales in mid-year. Keep in mind that your print marketing collateral should align with your business goals and speak directly to your target audience. By implementing these tips, your new and updated print materials can generate more leads, attract more prospects, and, ultimately, convert more customers — all of which impacts your bottom line.

AlphaGraphics Lake Mary is your go-to local print shop that offers everything you need for print and digital marketing all under one roof. Let our experts leverage their talent to help you grow. Call us today!

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