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How to Properly Increase Branding at Trade Shows

Trade Show Branding

We think it’s safe to say that brand awareness is at the top of the list as a goal for attending trade shows. But before we get too carried away, what attracts attendees to a trade show booth in the first place? It can be hard to stand out from all of the rest, but that’s why we’re here. Our trained staff at AlphaGraphics in Boise, Idaho, knows exactly how to make your company booth one of a kind. All you have to do is have genuine interactions with the people at the trade show, and we’ll do the rest. First, determine your exhibit. This includes booth size, colors and graphics. Once that is decided, then show us your ideas and we’ll go from there. Nothing says, “Come to our booth” like pull-up banners and identifiable signage.

Banners & Displays | Boise, ID | AlphaGraphicsBanners and Signs

No need to see if we have the right options. Being a full-service print center, our banner options include mesh, vinyl, indoor, outdoor and stand up banners, as well as cable display systems. To make your personalized banner visually striking and easy to read, we go to the extreme to make the highest quality banner in town. With five different ways to display your banner, let it do all the talking. Like any investment, you want your banners to stand for you brand long-term. AlphaGraphics produces banners, banner stands and pop-up banners with durable, high-quality materials that are made to last, including our outside banners. To accompany banners and signs, we offer a variety of printed marketing material including, but not limited to, the following: Our marketing materials incorporate QR codes, PURLs, SMS short codes or social media profiles. Having options is the least of your worries; it’s just deciding which one works for your company.

Backdrops For Trade Show | Boise, ID | AlphaGraphicsExhibits and Displays

Don’t just stop there with banners and signs. Our exhibit and display options can add additional effects to enhance your brand recognition. Some of these options include the following:
  • Backdrops
  • Customizable table coverings
  • Sleek exhibition flooring
  • Interchangeable graphics
  • Banner Stands
  • Literature racks
  • Pop-up booths
  • Specialty roll-up banners
We’re firm believers that the small things make the biggest difference. Some of the little things include apparel with your logo all over, or even simple flyers. Needless to say, you’re not out of options. The level of sophistication you want your booth to be lies in your power. When you decide what you want to make your booth truly stand out, we’ll be here to answer questions and provide our quality products and services. Even if it’s graphic design assistance, we’re here to help.

Trade Show Tips

We aren’t new to trade shows by any means. Here’s what we’ve learned from our experience. You probably have a lot of awesome products you want to showcase, but resist the urge. Space is limited, so highlighting your bestsellers will prevent overwhelming your visitors. With that, make sure you have a key differentiator that makes you stand out from the rest. Lastly, by having your branding throughout your marketing materials and booth will help earn awareness and recognition. Repetition is key when it comes to branding.

Getting Started

Trade shows are a great opportunity to meet and network with new people. By being personable and real with all of your visitors at your trade show will be the cherry on top. Your efforts will go unnoticed. If you want to get noticed and get business, call AlphaGraphics in Boise, Idaho, at (208) 338-9746 or request a quote below now. [wpforms id="95" title="true"]

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