Creating A Marketing Message In Idaho Falls, Idaho
Effective marketing has a lot of moving parts. There are elements of design, strategy, video, writing and much more. However, essentially all of this is null and void if you don’t have a good marketing message to share. If you don’t have anything to talk about, even the best graphic design or copy in the world will do you no good. There must be some sort of substance or meaning behind your designs and marketing materials for them to have any effect. Luckily for you, our team members at AlphaGraphics in Idaho Falls are expert marketers. Here are some of our tips for crafting the perfect marketing message for your business.
Explain How You Can Help
What services are you offering? Is it a limited time offer or something that is always available from your business? You probably shouldn’t be trying to make a marketing message if you don’t know the answer to either of these questions because you won’t know what to say.
Whatever you’re promoting, make sure you’re clear. There’s nothing worse than a customer calling about a promotion and having to correct their error. In that case, it’s really your error.
Also, be sure to explain how your services are different or better than your competitors’. Especially if your business is small or isn’t that well known, you need to give customers a reason to choose you.
Know Who You’re Talking to
Who is your target audience? If you know this, it will make every other part of your marketing plan so much easier. This means knowing their demographics, what their hobbies are and how your product or service can help them. That last point is particularly important; if you don’t know how your services can help your audience, it’s guaranteed they won’t know, either. Understanding their pain points, or a specific problem they’re facing, can help you convince them you can make their lives better before they even recognize they have a problem.
Knowing who you are talking to is also important when figuring out the kind of language you’d like to use in your marketing message. Your message should be written and crafted in the same way your audience speaks, making your brand both easily understood and relatable. Need help finding your audience or crafting a message for them? Check out our page on Marketing Services and find out how AlphaGraphics in Idaho Falls, Idaho can help you.
Know Your Voice
Speaking of the language you use, it’s crucial to know how you want your marketing message to sound. This doesn’t just include vocabulary; it also encompasses the tone, sense of humor and emotion you want to invoke. Your marketing message will be at its most powerful when these elements are consistent across all forms of your marketing message.
We at AlphaGraphics recommend aiming for a mix of emotion and logic in your voice. This way, people who hear your message can come away with some solid information and associate a certain feeling with your brand, whether that be nostalgia, happiness or humor.
Keep It Simple
Lastly, boil your message down to the essentials. Unless you need more words to convey a message, aim for 10 words or less.
Following these tips will give you an excellent start to crafting your next marketing message. All you should really worry about is using familiar language and sharing a message original enough to make your audience come to your business. If you run into any problems, come on into the AlphaGraphics Business Center in Idaho Falls for some help from the experts. Call us at (208) 522-2679 or request a quote below to get started today!
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