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4 Reasons Print Marketing Services Are Still Viable for Your Local Business

5/2/2022

With so many people spending so much of their time in front of screens, many local businesses here in Rexburg are wondering if print marketing services for their local real estate company, construction company, or political campaign are still viable. The answer is a resounding yes! Learn why below, and stop by AlphaGraphics in Rexburg today!

Print Marketing Converts More People

This may be hard to believe, but it's true. Almost 80% of people will take action on a direct mail campaign versus electronic advertising. Perhaps this is because we have trained ourselves to ignore what pops up on our phones and ads that flash at us. Your local construction company should invest in print marketing just for this reason.

Print Advertising Builds Trust

With so many scammers on the internet, it takes a lot more time to build trust amongst consumers. However, advertisements seen on print materials, such as brochures, flyers, and business cards, are trusted more simply because they cost someone money and are more likely to be legit. Real estate agent flyers and brochures do wonders for gaining customers.

There's Something Tangible About Print

The ability to touch something physically triggers a different part of the brain. Studies show that direct mail is easier to understand and tested better for brand recall. It is more "real" to the brain, and many associate it better with a meaning and a place. For politicians, this is key, which is why print material should continue to be a big part of political campaigns.

You Reach Those Who Don't Use the Internet

This may be hard to believe, but there are people (mainly seniors) who don't use the internet. There are also those who use the internet very little, such as those who choose to live a simple or off-the-grid lifestyle. Odds are, your real estate advertising, construction promotional materials, and political brochures may be the only thing in your field to reach these people.

PARTNER WITH ALPHAGRAPHICS IN REXBURG TODAY

Let AlphaGraphics handle all of your print marketing for your Rexburg local business, including real estate agency, construction business, and political think tank. Call today!

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