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Brand Refresh: Is It Necessary?

In today’s fast-paced and ever-changing world, the game of branding is a tough one to keep up with. Gone are the days of the old family businesses carrying the same sign on the door through generations. Competition is fierce with not only the number of players expanding but also the platforms to be visible. The majority of companies will require a brand refresh to keep its products top of mind and relevant, attract new generations of customers and attract new and promising talent, among other things. Our team at AlphaGraphics in Idaho Falls is here to help refresh your logo design, update business collateral, signage, and all other marketing needs through the extensive products and services we offer.

Logo Refresh

A logo refresh may seem daunting and easy to de-prioritize, but making the commitment to change something that’s worked for a while can pay off. Your logo is the first step in narrating your brand story and should represent your brand personality. A few ways to tell your logo needs a facelift is when:

  • Your business is evolving

  • Logo is outdated

  • Your target audience has shifted

Without dismantling the entire design, decide if you need subtle changes to add a contemporary touch, or drastic changes if your logo isn’t working in the first place. Whatever you decide, our team of graphic design experts are here to make any idea come to life.

Updated Business Collateral

Business collateral is anything you use to promote your business, such as your website, social media presence, physical flyers and brochures, etc. Because your business is evolving, make sure your collateral remains a living, breathing aspect that is evolving with you. Sometimes this can be a big pill to swallow since there are many aspects of collateral, but start small. Try updating some of your website copy, revamp your social media strategy, or take new company photos. Whatever it may be, talk to our marketing team to help you identify ways to effectively update your business collateral that will keep your business ahead of the competition.


You know that old, frayed banner in the closet that you pull out for a sale or a trade show? Well… let’s make that shiny and new again. Signage is one of the first impressions your audience will have with your business, so make sure it’s a good one. Here are some reasons to consider swapping out your old signage:

  • Fix a damaged or “rough looking” sign

  • Correct inaccurate or outdated information

  • Change out a few designs and visual elements your audience might be tired of seeing

  • Improve visibility by utilizing white space and less information to serve more purposes

  • Update your aesthetic 


Considering a brand refresh comes with a lot of questions, naturally. Our marketing team can help you fully grasp what aspects of your business need refreshed and how it will increase your bottom line. It’s no secret change will affect your marketing strategy, but shift the mindset that it will transform your marketing strategy. Altering something that has worked in the past can be a daunting task, but our marketing and graphic design experts are here to reassure that every change will have a positive impact on your business. 

Don’t let the details discourage you from the thought of a brand refresh. Thanks to the pandemic, we are living in a very different world than we were even 2 years ago. There are no shortcuts, but AlphaGraphics in Idaho Falls can do the heavy lifting. Our experts can help with every detail to get your business on the path to cultural relevance, consumer love and business success. Contact us today to get started or follow us on Facebook, Instagram and LinkedIn.

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