Email Marketing Services

Stay connected with customers and prospects through targeted email campaigns built around relevant content, consistent branding, and clear next steps.

Reach Your Audience Directly

Email marketing gives businesses a direct way to share promotions, announcements, updates, and useful information with customers and prospects. It can support both one-time campaigns and ongoing communication throughout the customer relationship.

AlphaGraphics Chicago can help coordinate email marketing with your broader print and digital efforts so your messaging stays consistent across channels.

Email Campaigns for Different Goals

Email marketing can support:

  • Promotions and special offers
  • Product and service announcements
  • Event invitations and reminders
  • Customer newsletters
  • Customer retention campaigns
  • Reactivation campaigns
  • Seasonal communications
  • Company updates
  • Lead nurturing
  • Follow-up communications

The message, audience, timing, and call to action can be tailored around the purpose of each campaign.

Common questions

What is email marketing?

Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.

How will it help my business?

Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.

Which services work well with email marketing?

  • Social media
  • Whitepapers
  • ePublications
  • Direct marketing
  • Variable maps

Tips to increase click-through rates

  • Have a voice. Write in a conversational, respectful voice, like a friend
  • Personalize. Incorporate personalization via variable data
  • Add value. Promise something your subscribers want
  • Stay on topic. Keep your emails lean and to-the-point
  • Troubleshoot. Tell them how you’ll help them avoid or solve a problem
  • Reward. Reward recipients for reading—offer tips or incentives

Let us help you get started

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