QR Codes

Connect print and digital marketing with QR codes that give customers a quick path to websites, offers, events, product information, and other online content.

Give Customers an Easy Next Step

QR codes create a direct connection between physical marketing materials and digital content. Customers can scan a code with their mobile device and quickly access a specific online destination without typing a web address.

AlphaGraphics Chicago can incorporate QR codes into printed materials and broader marketing campaigns to help customers move from seeing your message to taking action.

Add QR Codes to Your Marketing Materials

QR codes can be incorporated into a variety of printed and promotional materials, including:

Business cards
Brochures
Direct mail
Magazine and print advertisements
Posters
Billboards
Apparel

Adding a QR code isn't enough on its own. Start by defining what you want someone to do after scanning and make sure the destination delivers something useful.

Consider the audience, provide a clear call to action, and give people a reason to scan. AlphaGraphics Chicago can also help incorporate branding or graphics into the QR code when appropriate for the campaign.

Connect Customers to Relevant Content

A QR code can direct customers to a specific online destination based on the goal of your campaign. Use them to:

Visit a website or landing page
Learn more about a product or service
Access a special offer
Promote a product launch
Register for an event or webinar
Complete a survey
Continue interacting with a marketing campaign

This makes QR codes useful for campaigns where the printed piece introduces the message and digital content provides the next step.

How do QR codes work?

By printing a QR code on a print ad, website, business card, or employee apparel, you'll provide an opportunity for people to interact with you and your company in a whole new way. The data encoded in QR codes leads users to a very specific online location of your choosing.

How will they help my business?

QR codes facilitate interaction with your other marketing efforts. They can drive traffic to your website, increase survey participation, get the word out for your latest product launch or Webinar, or provide tempting discounts to customers ready to make a purchase.