In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and t...
Building your brand is much like building a home. It's the foundation for all your marketing efforts so quality materials and workmanship can make all of the difference. An experienced brand builder w...
When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald's? The golden arches, right? Brand recognition is the reason many of the strongest brands implement sig...