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Fashioning Effective Trade Show Banners

Trade show banners are an essential element of any trade show booth, providing an eye-catching, effective way to communicate a company’s message. The key to successful trade show banners is to make sure they’re designed to attract and engage potential customers. Here at AlphaGraphics Canton, we offer the best print marketing materials for local businesses, including trade show materials. From banners and posters to business cards and flyers, we've got your needs covered. Learn how to fashion effective trade show banners below, and contact us today!

Start With Your Goals

Effective trade show banners should be designed with the target audience in mind, as well as the overall goals of the trade show. Every trade show banner should have a clear and concise message that is easy to understand. This message should be in line with the overall theme of the trade show and should be easily identifiable. The design should be bold and attention-grabbing, but should also be professional and appropriate for the target audience. Ask our print marketers at our custom print shop for advice today.

Consider the Size of Your Banner

The size of your trade show banner should be carefully considered, as it should be large enough to be seen from a distance, but not so large that it takes up too much space. Additionally, the banner should be constructed from materials that are durable and able to withstand the wear and tear of being transported to and from the trade show. Here at AlphaGraphics Canton, we offer many different types of trade show banner material you can choose from, including vinyl, mesh, and coroplast. Call today.

Consider the Color

The colors used in a trade show banner are also important. Bright, bold colors will be more likely to draw the attention of potential customers, while subtle colors may be more appropriate for a more professional atmosphere. Additionally, the font used should be legible and easy to read. You'll want to ensure your color scheme sticks to branding, too. The last thing you want is to have a banner in the colors of a competing brand. Get started today.

Concise Content

When it comes to the content of the trade show banner, it should be concise and to the point. Too much text can be overwhelming and cause potential customers to move on quickly. The text should be short, yet informative, and should include contact information, a website address, and any other relevant information. Additionally, the text should be written in a way that is easy to understand and relate to. Cursive is a pretty font, but hard to read, especially by the younger generations. Ask our local print shop today.

Ensure a Stable Stand

The trade show banner should be professionally mounted and displayed. This will ensure that it remains in good condition and will also make it easier to transport to and from the trade show. We offer many different types of booth displays here at AlphaGraphics Canton that can help ensure your trade show banner stands tall. Call today.


Trade show banners can be an effective way to draw attention to a company’s booth and to communicate a message to potential customers. By following the tips outlined above, companies can design effective trade show banners that will help them to achieve their trade show goals, connect with attendees, and get their message out. When you partner with a professional trade show print marketing company, you can expect top-notch materials that will get the job done. Contact us today!

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