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How Visual Style Makes a Difference for Your Company

Thinking about your company’s “image” can be illusive. Right?

Presenting your business clearly seems like something that should just happen - that you should not have to work for. And yet, in our line of work, we know that an appealing visual style is a key component for creating a successful business. If you’re thinking: what does style or design have to do with promoting my business? If the product is good, does it have to look good?  Let's consider a statistic from this article:

When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

Or maybe this one (from the same article):

Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

“Okay,” you may be saying, “Images in my marketing are helpful, and I probably can put some info in the images. But does it really matter how they look?”

Try another statistic, just as an example:

Infographics are "liked" and shared on social media 3X more than any other any type of content.

The bottom line here is that content design matters. The more pleasant or eye-catching the design is, the more people will engage and share it with others.  We can compare this to what restaurateurs know: Presentation greatly impacts the appeal of a meal.

Which would you choose?

Style Matters Maybe burger A, but burger B looks the best! Design style matters. Got it! So what's next? Well, why don’t we look at some current design trends in the marketing world.   “Graphic

See this infographic on Venngage.

  You can read more about these trends here and here.   Our point is simple: Visual style and design matters. It needs to be good to make a positive impact.   At Alphagraphics we care about our customers. That’s why we stay up on these trends, so you don’t have to! Let us partner with you to make good design decisions. Together, we will “Get Noticed. Get Business.”

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