Over the past few years, direct mail has experienced a massive resurgence in popularity. Increases in paid advertising costs, more competition, and a desire to reach an entirely new audience have exp...
Do you know the true value of keeping an existing customer versus landing a new one? The Harvard Business Review suggests that for most industries, acquiring a new customer can cost anywhere from fiv...
Direct mail has been around for well over 50 years, and it’s showing no sign of slowing down. That’s because direct mail works exceptionally well and is a viable marketing alternative to online advert...
When it comes to creating a successful marketing campaign, many companies are turning to personalization as a way of making a more profound connection that results in higher conversions and more sales...