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  • 9/28/2012
  • admin_us649

Every Door Direct Mailing: Targeted Marketing for the rest of us...

So, just what is Every Door Direct? Otherwise known as EDDM, this program is a terrific way to reach your potential customers. You can reach every home, every address, at an incredibly cost-effective ...

  • 9/25/2012
  • admin_us649

The 411 on RGB vs. CMYK

Recently, we had a client question why their prints didn't quite match the color they'd set up in their document. This can be a complex issue, but many times it comes down to one thing...the document ...

  • 9/21/2012
  • admin_us649

The Medium is the Message

According to Wikipedia, "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which th...

  • 9/21/2012
  • admin_us649

What do your clients LOVE?

What do your clients love? That's the million dollar question, isn't it. If we all knew and understood exactly what makes our clients buy from us, it'd make life plenty easier. There's lots of theory...