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The Medium is the Message

According to Wikipedia, "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Simply stated, if you choose to promote your business by the cheapest means, people will perceive your product or service as just Email blasts are a good example of this theory. There are few methods quicker, easier and cheaper than firing off a quick Constant Contact message, reaching your intended audience at the speed of cyberspace. Most are discarded before even being read. Email blasts and the like are fine when used as part of a multi-layered, professionally managed marketing plan.

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