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  • 10/31/2012
  • admin_us649

Turning $900 into $6,000...Just like that!

We completed a small direct-mail campaign for a client who called looking for ideas on how he can "upsell" his client base on some highly profitable services he provides. We created a targeted, person...

  • 10/19/2012
  • admin_us649

QR Codes and Mobile Websites...Cool Stuff!

Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page. So, what's that QR Code do? Well, it allows anyone w...

  • 10/9/2012
  • admin_us649

Marketing 101: It's The List, Dummy!

Recently, we finished a self-promo direct mail campaign. We do these frequently, and we always start with a few basic questions... 1. Who is our target audience? 2. What is our offer? 3. What do we...

  • 10/4/2012
  • admin_us649

Choice Overload?

I recently watched an interesting video on TED by Sheena Iyengar titled "How to make choosing easier". Her basic premise is that a company that offers many, many things may be diluting their offering ...