We completed a small direct-mail campaign for a client who called looking for ideas on how he can "upsell" his client base on some highly profitable services he provides. We created a targeted, person...
Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page. So, what's that QR Code do? Well, it allows anyone w...
Recently, we finished a self-promo direct mail campaign. We do these frequently, and we always start with a few basic questions... 1. Who is our target audience? 2. What is our offer? 3. What do we...
I recently watched an interesting video on TED by Sheena Iyengar titled "How to make choosing easier". Her basic premise is that a company that offers many, many things may be diluting their offering ...