Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page.
So, what's that QR Code do? Well, it allows anyone with a smart-phone to scan it and be taken to a mobile website.
What's the mobile website for? In our case, it's gathering information about a prospect that was on our mailing list. To entice the prospect, we offered a $5 gift card for their name and email address.
Why do we want that? So we can introduce them to Alphagraphics Westlake, and keep them informed about upcoming promotions, new capabilities, charity events we're involved in, etc.
What makes this blending of technologies so cool is that it allows for real-time monitoring, allowing us to gauge the overall success of our outbound marketing campaign. Leads are instantly emailed to us, which allows us to immediately contact the person and set up an appointment.
One more thing...this is an amazingly affordable solution.To learn more, just click it!
