Turning $900 into $6,000...Just like that!
10/31/2012
| admin_us649
We completed a small direct-mail campaign for a client who called looking for ideas on how he can "upsell" his client base on some highly profitable services he provides. We created a targeted, personalized mailer that offered a 15% discount if the recipient responded by October 31st. All in all, the multi-touch campaign cost our client about $900.
I talked to him last week, and he was ecstatic about the results. Over $6,000 in revenue, and that's after our first mailing. The second phase (to non-responders) went out early this week.
Fact is, that's $6,000 in revenue that he wouldn't have realized if not for this quick and easy campaign. What it made me realize is how we can make a difference in our business if we execute a plan and work with the right people to make it happen.
I'm so happy that we were able to help him realize his goal. That's what we are here for.