Acc
ording to branddirectory.com, Apple has the number 1 brand in the world. Not surprising. They have a cult following, make terrific products, market them extremely well, and innovatebetter than any tech company I can think of. Doesn't hurt that they are also the wealthiest company in the world, either.
Regardless of size, every business has a brand. Even my mom, who sells antiques and collectibles. She has a small but dedicated group of customers who see her as the diva of decor. Her selection is quirky and certainly not for everyone, but it's her business model. Hence, it's her brand.
What does your brand say about your business?
Would you say that your business doesn't have a brand?
It does, whether you know it or not.