Know thy customer, and they shall spread your gospel...
10/11/2013
| admin_us649
My oldest son recently had his braces removed. He's been in various stages of orthodontics for over 3 years, and this was certainly going to be a big day for him (and for Mom and Dad, having paid for all this hardware).
As the big day approached, Jack was excited to finally be able to put this behind him. There was, however, a slight hint of sadness in his voice at times when he talked about the day. Turns out that he loves his orthodontist. He loves their staff. They are all friendly, helpful and above all positive. They efficiently get you checked in, sat down and outta there in the blink of an eye, and it's something that I've come to marvel. It is one smooth machine.
So the big day arrives, the assistant removes Jack's braces with the doctor's help, and get him cleaned up.
This is where it gets fun.
They present Jack with a big basket of candies. All the things that Jack couldn't eat when he had braces. It's as if they knew my son as well as I do. He then had his photo taken with the doctor, that photo hung in the office for all to see, and posted to the office's Facebook page. The doctor and the entire staff made a big deal about Jack's big day.
When it was all over and Jack was home, I could tell that the doctor and his staff made him feel pretty special. Over the years, they had learned what his interests are, what's going on in school, etc.
Which gets me to my point. Jack will be a walking, talking testimonial for that doctor. If anyone ever asked Jack (or Mom and Dad) if we'd recommend this office, you can be darned sure all of us would.
I've talked to a few dentists and orthodontist friends I have about this particular doctor. They have had nothing but amazing reviews of how he does business, takes care of his staff, remembers the birthdays of dentists wives who have sent business his way, etc.
Turns out this doctor makes it his business to know his customers, and does everything he can to make them feel special.
And I wonder how we can do the same...