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Printing 101: Pantone Color vs. Process Color

We are often asked about the difference between using a Pantone color vs. a process color, and when is one better than the other. While an entire volume could be written about the subject, here's a quick primer... Pantone colors are best used in stationery packages (letterhead, envelopes, business cards) when color-matching is critical. Many corporate logos are created using a Pantone (spot color) for that very reason. Not only is it the best choice for color-matching, it is also cost-effective. Alphagraphics Westlake keeps an up-to-date Pantone swatchbook handy at all times, so that our client can see exactly what color will end up on paper. Process colors are best used on projects such as brochures, flyers, postcards and other marketing collateral when photos are to be used. Believe it or not, there are only four process colors...cyan, magenta, yellow and black. These four colors are combined to create a full color piece. This includes photos, text, blocks, etc. Pretty amazing! As always, we are here to educate and assist. Give us a call!

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