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Know When to Fold 'Em: Choosing the Right Brochure

Chances are, you'll find yourself holding 'em, and folding 'em.  Did they offer a nice payout?  Or did you shuffle it away and moved on elsewhere?  Brochures are a staple for any business to reach prospective clients. They're affordable, their portable, and they quickly deliver your story and CTA.  Most common is the "Tri-Fold."  That simple, 6-panel layout is seen just about everywhere. If you're looking for the perfect way to unfold your story, check out these notable brochures to help turn a new page for your business.  


The cover panel of a single-fold brochure. Think of it as a 4-page booklet.single-fold 2 single-fold 3 A four-pager is a happy medium between a flyer and a tri-fold.  Many have a bold visual as the cover, the inside spread listing services and pitches, followed by the last page as a call-to-action.  The shapes and sizes are limitless despite its simple concept.  These are quick and versatile to delivering your brand identity.


IMG_3643 Again, the most common, but don't just settle for that 8.5 x 11 sheet and folding it.  Consider your spread spanning 16.5" wide by 8.5" tall.  That leaves your cover at a half-letter layout and plenty of real estate to go over introductions, lists, schedules, and more.  Great for business collateral, invitations, and presentations, a six-panel document can do a lot. IMG_3644

Accordion or Z-Fold

Accordion-folds segment their panels in a zig-zag format. Excellent for compacting lots of info in a tight spot. If you've got a lot to talk about, these can condense it nicely no matter how many panels.  Terms and conditions? Warranties?  Something with a lot of verbiage will typically use these, but a great infographic that slowly unfolds can also make use of these.  They follow a zig-zag pattern and the panels typically follow according to the folded sequence.


image-2 As the name suggests, this one opens like a double-door gate, revealing an open four-panel spread once unfolded.  They start out simple enough with your fold likely on the left, giving you a cover and a back cover -- often narrow and tall. image-3 The first unfolding reveals your "gate", with a spread that is roughly a square.  Finally, unfolding the "gate" reveals a nice spread of four panels to use in a multitude of ways. image-5What brochures have you seen that caught your attention? Let us know what you think! We'll be happy to unfold your story!

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