Chances are, you'll find yourself holding 'em, and folding 'em. Did they offer a nice payout? Or did you shuffle it away and moved on elsewhere? Brochures are a staple for any business to reach prospective clients.
They're affordable, their portable, and they quickly deliver your story and CTA. Most common is the "Tri-Fold." That simple, 6-panel layout is seen just about everywhere. If you're looking for the perfect way to unfold your story, check out these notable brochures to help turn a new page for your business.
Single-Fold
A four-pager is a happy medium between a flyer and a tri-fold. Many have a bold visual as the cover, the inside spread listing services and pitches, followed by the last page as a call-to-action. The shapes and sizes are limitless despite its simple concept. These are quick and versatile to delivering your brand identity.
Tri-Fold
Again, the most common, but don't just settle for that 8.5 x 11 sheet and folding it. Consider your spread spanning 16.5" wide by 8.5" tall. That leaves your cover at a half-letter layout and plenty of real estate to go over introductions, lists, schedules, and more. Great for business collateral, invitations, and presentations, a six-panel document can do a lot.
Accordion or Z-Fold
If you've got a lot to talk about, these can condense it nicely no matter how many panels. Terms and conditions? Warranties? Something with a lot of verbiage will typically use these, but a great infographic that slowly unfolds can also make use of these. They follow a zig-zag pattern and the panels typically follow according to the folded sequence.
Gatefold
As the name suggests, this one opens like a double-door gate, revealing an open four-panel spread once unfolded. They start out simple enough with your fold likely on the left, giving you a cover and a back cover -- often narrow and tall.
The first unfolding reveals your "gate", with a spread that is roughly a square. Finally, unfolding the "gate" reveals a nice spread of four panels to use in a multitude of ways.
What brochures have you seen that caught your attention?
Let us know what you think! We'll be happy to unfold your story!