Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get their bea...
Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imaginatio...
Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the fam...
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is...
Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire...