You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some extent. I...
What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow the...
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience bet...
What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a regular customer is...
Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire...