Variable Data & Mapping

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.

Variable data makes printing personal

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

Generate more business with variable data printing

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

How does variable data printing work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer


Nothing is more impersonal than a direct mail piece that comes addressed to “Occupant.” It’s almost a universal law that these pieces get thrown in the trash immediately since you know the sender doesn’t really know or care about you. But what if you could address your next advertisement directly to the recipient? And, not only that, but also include their name and other personalized information all throughout the rest of the mailer. Now THAT would drive some response.


The fact is, this is all possible when you turn to the marketing experts at yourArlington, Texas AlphaGraphics. Integrating variable data printing the latest printing techniques can help you craft a completely personalized marketing piece taking into account a customer’s purchase history and past likes and dislikes. This personalized approach is so much better than a “shotgun” campaign of the past. And this personalization can be used in creating your next printed proposal, brochure or newsletter.


With the right layout, the right list, and the right partner, variable data printing is easy and effective. Here’s how it works:

  • We match information from your customer database with data fields in a printed piece like a postcard, direct mailer or even a brochure.
  • Images are selected to feature preferred products or services specific to that customer.
  • Printing is then done on a record-by-record basis ensuring that a unique piece is generated for each customer.


Personalized printing may sound like science fiction (and pretty expensive, too) but your Arlington, TX AlphaGraphics can show you just how affordable variable data printing can be. Let us prove it to you--call us at (817) 860-2679 or request a free quote online today!


When you want to make it easier for customers to find your business location, turn to variable maps from the marketing professionals at AlphaGraphics Arlington. We’re the local marketing experts and we’re here to help your business get noticed in the right ways so more customers will seek you out. 


Getting customers to visit your business can be a challenge that every business faces. And this is even more challenging when you’re in a crowded retail area or in an out of the way location that may not be as easy to reach. Variable maps give customers a more convenient way to find and visit your business or retail store. These customized maps take the guesswork for customers to get to your business. And while they could use GPS or other navigation services to get there, this just makes things a little easier for them.


And when customers understand where you are located and how they can quickly get to your business, they’re more likely to come to visit and start doing business with you. Variable maps can also be used in a wide variety of printed and online marketing materials, so you can simplify the process for your customers no matter how they prefer to get information from your business. And we’re here to help you every step of the way. 


Customized, personalized variable maps give an added convenience factor to your customers. Variable maps use a starting location, such as a customers’ home address, and chart a course directly to your business. This technology is great to use on a variety of materials and marketing pieces, including:



The objective of the variable maps is to give a specific route that will work well for customers to arrive directly at your door. So whether you’re directing traffic from an old location to your new office, a customer from the neighborhood close to your retail space, or in other ways, variable maps give you solutions that didn’t exist even a few short years ago. 


When you’re looking for a true partner who can help you get your marketing ideas from concept to completion, turn to AlphaGraphics. We’ve been serving local businesses for many years and specialize in helping you get noticed for all the right reasons. When you’re ready to get started, get in touch!


When you’re looking for a true local partner for your print, marketing, and signage needs, AlphaGraphics is the obvious choice. We’re easy to work with and we offer the convenience, price, and quality you’ve been searching for. To get started, call us at (817) 860-2679, visit our convenient location, or request a free quote online.

Let us help you get started

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