Branding & Identity

Establish a look and feel for your brand that represents your values, your business, and what you have to offer.

A consistent brand message is key to your business

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

Our branding and identity services include:
  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

Five elements of your brand identity

  • Brand promise. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
  • Brand position. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
  • Brand personality. Like a person, consumers judge your brand by its unique characteristics and traits.
  • Brand story. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
  • Brand associations. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.


Salt Lake City, Sandy, and Draper Utah

Starting and maintaining a small or medium-sized business can be incredibly difficult. In addition to all the other challenges that a small business owner must face, navigating the complex world of marketing and brand identity with little training or experience can often seem like an impossible task. The good news is that it no longer has to be that way. AlphaGraphics has branding specialists on staff and can help you craft the message and image your company wants to communicate. Call or email us today to get started.



We at AlphaGraphics understand how truly hard it can be to successfully market and brand your small business, and that is why we have decided to help. We offer consulting and assistance in developing an accurate and relevant brand image with a unique value proposition and accompanying brand story. We are prepared to help you not only tailor your overall marketing approach, but also focus on desirable markets in and around the Salt Lake area.

Incorporating Marketing & Design

Along with marketing navigation, AlphaGraphics is also able to assist you in the some of the design-oriented aspects of marketing. We can work alongside you in developing brand identity items that visually portray what your brand has to offer and what sets it apart, such as a logo or a tagline.

More than anything else however, we understand how much quality means to small business owners. That is why we invite you to experience our services by scheduling a free brand-planning consultation with us. See what we have to offer the future of your business at no charge to you, and then decide whether it’s time to take your business to a whole new level of profitability.



Let us help you get started