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4 New Ways to Connect with Customers in 2022

2022 Happy New Year SymbolA new year is on the horizon, and there’s no better time to think about getting a fresh start or exploring new ideas on behalf of your Salt Lake business with AlphaGraphics South Salt Lake. As technology evolves and customer expectations shift, it’s important for marketers to be constantly examining their strategies and evaluating whether it’s time to make adjustments within the Salt Lake area market. If you’re looking for new ways to connect with your local customers in the coming year, check out our top ideas.

Augmented Reality and Interactive Print

Smart Warehouse Management System Using Augmented Reality Smart warehouse management system using augmented reality technology to identify package picking and delivery.

Print is increasingly going beyond the page as new technologies offer potential for creative integration into traditional media. Augmented reality (AR) refers to the overlay of digital elements atop the real world — typically experienced via a smartphone screen. This technology offers the opportunity for a fun and engaging experience that adds another dimension to your branding. It also allows you to curate an immersive brand experience anywhere, at any time.

QR Code for AlphaGraphics South Salt LakeScan QR code to visit our new AlphaGraphics South Salt Lake website!

The pandemic brought QR codes, which were largely fading out of popularity after a brief period of novelty, roaring back into mainstream use as businesses scrambled for safer alternatives to high-touch print materials like menus. Now, Salt Lake businesses are exploring more unique ways to use QR codes and other forms of augmented reality.

A few ways brands might consider incorporating AR include:

• Allow customers to digitally “try on” products like clothing, glasses, and makeup

• Help customers find more information about your product or company without taking up space via incorporated QR codes

• Bring advertisements to life with interactive digital elements that only appear with the use of a smartphone

Short-Form Video

Ever since TikTok took the world by storm, short-form video has been springing up everywhere. Even if you’re not on the platform yourself, you’ve likely noticed this DIY style of video creation. The “official” definition of short form video is up for debate but it is typically referring to a video that is 10-60 seconds in length. Short form videos largely became popular thanks to social media platforms such as TikTok, Instagram Stories, and Snapchat.

Reveal Your Company’s Culture with Short-Form Video!

https://www.youtube.com/watch?v=vSt00DIUAw8 Make videos that highlight your employees. Give your people a chance to shine while showing email subscribers an inside peek into your company culture. Part of building trust is showing prospects that your company is run by real people who want to make a difference for others. All it takes is a creative vision and a little smartphone savviness to hop on this trend yourself. A fun, creatively edited video is an engaging way to tell your brand story or showcase your products and services. Plus, you’ll come across as authentic and relatable, unlike a highly produced commercial which is clearly recognizable as marketing. Have fun with it and your audience will respond.

Hyper-Local Marketing and Advertising

Consumers have grown weary of traditional marketing methods, and are likely to respond with cynicism to a one-size-fits-all, nationwide ad campaign. Instead, prospective Salt Lake shoppers are much more likely to conduct their own research before pulling the trigger on a purchase, ensuring that they can feel good about their decision.

Google Business Page for AlphaGraphics South Salt Lake, below.

AGSSL Google Business Page

The process of researching a potential purchase typically includes time spent on Google, but modern searchers are more likely to eschew website results in favor of the localized information found on Google business pages. This data could include customer reviews, hours of operation, COVID-19 related requirements, and even details like whether the business is minority-owned.

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AlphaGraphics South Salt Lake
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In addition to Google, consumers are turning to other locally-focused platforms for information, like Nextdoor and Facebook. Ensuring that your business appears on these platforms — particularly along with helpful and consistent information and positive reviews in the Salt Lake market — is a great way to connect with customers while making them feel like they’ve found you on their own. The hyper-local approach can be applied to more traditional media, too. For example, Every Door Direct Mail® allows you to reach every household on a specific postal route with a marketing mailer. Targeting your audience neighborhood by neighborhood allows for highly personalized messaging. By indicating that you know the community and understand their needs, you’ll build trust with your audience.

Content and Influencer Marketing

As we’ve established, Salt Lake consumers are both savvy and skeptical when it comes to marketing. The best way to get their attention is to meet them where they are and give them something that they consider valuable. That’s why content marketing in particular is skyrocketing in popularity. By creating content that is interesting or entertaining to your customers and relevant to your brand without feeling overly promotional, you’ll capture their attention and garner positive interest.

Content MarketingWhat is content marketing and how it works? Content marketing works by offering readers informative and useful material that provides insight and value. Using blogs, eBooks, social media posts, graphics and videos, content marketing attracts potential customers, keeps them engaged and moves them further along the sales funnel.

Along the same lines, influencer marketing allows you to build a positive association between your brand and an individual that your audience already likes. It’s an effective way to get your message in front of your Salt Lake target audience without it feeling forced. Unlike the stiff, inauthentic celebrity endorsements of old, modern influencer marketing comes across as genuine and compelling. It carries the same weight as a word-of-mouth recommendation from a trusted friend.

Businessman draw on point arrow graph economic growth target success from 2021 to 2022.Evolving Your Marketing in 2022

Don’t be afraid to try out something new with your marketing in the new year. The more you can demonstrate that your company understands modern Salt Lake consumers, the more effective your tactics will be. A partner like AlphaGraphics South Salt Lake can consult with your brand and guide you in determining a path forward that incorporates the newest marketing trends without losing sight of what your brand stands for. From print pieces that come to life digitally, to a locally optimized web presence, to engaging brand content, your AlphaGraphics South Salt Lake center can help you bridge the gap between traditional marketing and more modern approaches.  

Give Your Business a Fresh Start in 2022

As technology evolves and customer expectations shift, it’s important for marketers to be constantly examining their strategies and evaluating whether it’s time to make adjustments.

Talk to us! AlphaGraphics South Salt Lake is here to help you transform your business into the incredible business you deserve in 2022.

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Talk to a marketing expert at AlphaGraphics South Salt Lake to learn more about how we can work with you to transform your brand to attract more customers in 2022!

Call 801-461-0500 today!

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