Trade Shows

When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Make your booth the talk of the expo with custom trade show materials.

Are your current displays drawing qualified leads to achieve your revenue goals?

AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Don't settle for dull, boring booths!

Vivid, alluring displays draw conclusions in attendees’ minds. AlphaGraphics can help your trade show visuals narrate the right story.

When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing viewers enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

We've Got You Covered!

We offer everything you'll need to exceed your trade show goals!

To improve visitor interaction and subsequent response rates (and make sure you're reaching your target demographic in the first place), we recommend sending targeted pre-event communications via direct mail, email lists, or EDDMs.

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

Some integrated marketing material features include:

  • QR codes
  • Personalized URLs
  • Personalized campaigns

Five Tips to Rock Your Trade Show

Select a theme. Choose something memorable that relates to your company or messaging.

Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.

Two words… Free stuff. Stock up on logo-ed promo items to hand out. Nothing attracts visitors like a free pen, water bottle, or bag.

Try raffles. Include a raffle ticket or a chance to win a high-value prize in the pre-show marketing for your event.

Set measurable objectives. Worried that your trade show won't be worth the investment? Send targeted communications to qualified leads pre-event, and track metrics so you can quantify success after the event.

Let us help you get started