QR Codes
Quick Response, or “QR Codes,” have been around for a few years. Many savvy marketers have found multiple ways to use and take advantage of the convenience they offer the end-user.
People nowadays want instant gratification, which is the initial value that QR Codes offer. A quick way to pull out their cell phone and get more information.
Here are a few ways to utilize QR Codes to your advantage while providing your target audience with value.
Landing page—Set up a landing page to which people will get sent when they scan your QR code. Keep in mind that they’ll be using their mobile phones—so ensure that your landing page is mobile-friendly.
Send Messages—You can use QR Codes to send messages once they’re scanned. For example, if you manufacture or sell a product, add a QR Code sticker to the side of that product. This will allow your customers to get in contact with your customer service department quickly.
Apps—If your business has an app, you can direct people directly to the app download page when they scan your QR Code. Many restaurants will add a QR Code somewhere on the printed menu that promises a discounted offer if users download their app.
Map Directions—You can set up the QR Code to instantly bring up step-by-step directions in Apple or Google Maps. This prevents the user from manually typing in or searching for your business on their cell phone browser.
Receipts—Save paper and money by offering your brick-and-mortar customers a way to scan a QR code and instantly get a receipt sent to them on their phone or email.
Promos and Discounts—This might require additional help from whoever designed your mobile app, but you can print QR Codes on your printed marketing materials and have a discount be automatically applied for the customer inside the app.
Dial Your Business—It’s much easier for someone to scan a QR Code and instantly have their phone dial your business—versus manually typing in your number.
QR Codes in Alexandria and Arlington V.A.
At AlphaGraphics of Alexandria and Arlington, we can help you create and implement QR Codes in a wide variety of marketing channels.
Contact us today at (703) 549-2432 or email us at US635@alphagraphics.com to learn more about the QR Code and marketing services that AlphaGraphics in Alexandria and Arlington offers!